Revisualizing: Film and television institute of India

Abstract

Film and entertainment industry has become one of the important factors of day-to-day life of people. Hollywood films represent more than half, and sometimes more than two-thirds of total box-office receipts in major markets. Films that succeed in the US market also tend to succeed in foreign markets. This suggests that a convergence of popular taste may be coming about, though in many countries this phenomenon also occurs against a backdrop of cultural contestation. Hollywood has been a success partly because of the unmatched competitive advantages concentrated in its home base, partly because of its extensive distribution network and US government efforts to push open foreign doors. Despite its status as the preeminent world center of the film industry, globalization is also confronting Hollywood with many new challenges. The worldwide theatrical market had a box office of US$38.6 billion in 2016. The top three continents/regions by box office gross were: Asia-Pacific with US$14.9 billion, the U.S. and Canada with US$11.4 billion, and Europe, the Middle East and North Africa with US$9.5 billion. As of 2016, the largest markets by box office were, in decreasing order, the United States, China, Japan, India, and the United Kingdom. As of 2011, the countries with the largest number of film productions were India, Nigeria, and the United States. In Europe, significant centers of movie production are France, Germany, Italy, Spain, and the United Kingdom. India is one of the most famous film and media making industries in the world and is becoming increasingly well received in various nations around the globe. Film has emerged as one of the most impactful art forms of our age.The country is home to the dynamic metropolitan city, Mumbai, previously known as Bombay. Bombay gave birth to the term Bollywood. Mumbai is the centre and birthplace of multi-million dollar Indian film industry. Film making is a complete team effort which involves many aspects. Good film is a perfect blend of aesthetics and technology. Film industry is one of the biggest industries in India. Many people having caliber in film making are found, in present context of film industry in India. However, due to lack of facilities, several people willing to learn art of film making have to struggle. The ‗REVISUALIZING OF FILM AND TELEVISION INSTITUTE OF INDIA, PUNE‘ is a project that can bring all the facilities necessary in the campus. The development of an architectural thesis project has much in common with the film-making and film-viewing process. By emphasizing the commonalities between architecture and film, specifically in reference to the frame and the fourth wall, the relationship between the two mediums is revealed. The Indian Media and Entertainment (M&E) industry is a dawn sector for the nation economically and is making high growth march. Proving its flexibility to the world, the Indian M&E industry is on the edge of a strong phase of growth, followed by increasing consumer demand and refining advertising yields. Therefore, it is of prime importance to encourage art, artists, technicians, directors and producers to give them the opportunity to showcase their talent. In doing so, they will reflect cultures, propose novel and sometimes path-breaking ideas, capture situations and reproduce history. The media and entertainment industry therefore needs all the possible help to realize its rich potential and make the impact it so richly deserves to make.