Cosmetico vigilance of skin lightening agents: Patient utilization pattern versus virtual need in Mumbai metropolitan region

Abstract

The preference to have white skin has driven the skin lightening (SL) industry. This phenomenon was reflected in the domination of skin lightening products in Asian skincare market with 60 percent of sales. Skin lightening products are readily available from major cosmetics companies, from local convenience stores, and widely over the internet. These types of products are marketed as skin-evening creams, skin lighteners, skin brighteners, skin whiteners, skin tones, fading creams, or fairness creams.