Effective marketing tools for academic library services and products

Momin, Shaheen S.; Bakshi, Zaid A.; Gaonkar, Rupesh C.

dc.contributor.author	Momin, Shaheen S.
dc.contributor.author	Bakshi, Zaid A.
dc.contributor.author	Gaonkar, Rupesh C.
dc.date.accessioned	2022-11-29T09:30:12Z
dc.date.available	2022-11-29T09:30:12Z
dc.date.issued	2014-10-18
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/4010
dc.description.abstract	Today business depends on marketing; therefore marketing of any product is seen from the point of view of its final result that is from customer's point of view. Thus marketing means working with market to actualize potential exchanges for the purpose of satisfying human needs and wants. Information is the power and libraries and information centers are the reservoir of this information. Libraries are also profit making industries and information is their key product. Libraries experience a period of radical changes in all the activities, particularly while providing information services to their users. Today, library and information professionals must assume a proactive role to cope with increasing competition. Keywords: Library Services, Library Products, Marketing Tools.	en_US
dc.language.iso	en	en_US
dc.publisher	BDD Vispute College of Education, New Panvel	en_US
dc.subject	Staff Publication - Library	en_US
dc.title	Effective marketing tools for academic library services and products	en_US
dc.title.alternative	Paper presented at BDD Vispute College of Education, New Panvel	en_US
dc.type	Presentation	en_US